The creator economy, which is characterized as a class of companies that depend on the 50 million content curators, bloggers, makers, and videographers who bring something new or original to life, rules the globe to a considerable extent.
This is very different from the attention economy, as it was previously described, where businesses were compelled to compete to be the loudest in a crowded market. As a result of the simple distribution of content made possible by social media platforms, communities that go beyond a business's products are growing.
Through their capacity to entertain, inspire, and foster trust in actual people, creators add value to the economy. Although the idea is powerful, the terrible truth is that giant corporations are prioritized over users in the existing arrangement.
As a result, both creators and influencers are now vulnerable to demonetization, opaque algorithms, pointless censorship, data exploitation, and reliance on advertisements for revenue. Additionally, creators who have built up a devoted fan base on a single corporate platform suddenly find themselves dependent on a set of regulations they have no influence over.
The Swiss-based blockchain business APPICS is addressing these issues. With its main product, the APPICS app, the team's "Passion Rewarded" objective is to empower individuals all around the globe by allowing them to earn cryptocurrency for their social media activity.
Promotion of the creator economy
With so many apps already available, consumers may be wondering what sets this one apart from the competition. "APPICS is more than just a different social media app," says co-founder and COO Uma Hagenguth. It integrates social media, blockchain technology, NFT, the metaverse, and other cutting-edge technologies to connect the digital and physical worlds and offer more decentralized and transparent solutions to people all over the world.
The APPICS app's main goal is to change how people view social media by giving creators the opportunity to earn cryptocurrencies directly from the engagement and content they produce.
Through its underlying technology, APPICS attempts to convert likes, a commonality on traditional social media, into money. On the platform, users can get money by voting, commenting, and sharing information. The Telos (TLOS) blockchain, which is one of the quickest and greenest in the world and requires just 0.000001 kWh for each transaction, is the foundation of the platform. Telos is powered by EOSIO.
By addressing difficulties with modern social media, like censorship and unsettling algorithms, the APPICS app distinguishes itself from other social media programs. Through its open, decentralized incentive system, which lets users decide how awards are distributed on the platform, it gives users more control.
A three-pronged strategy
The APPICS DApp is an important component of web3 social media website development, but it is only one aspect of the work being done to create a worldwide community. The project team emphasizes the need for a fundamental change in how the world is perceived, from social media to the web to technology. Therefore, a mix of goods, services, and education will be needed to make this shift viable.
The APPICS ambassador program was developed using the first pillar as a driving force in education. It brings together a worldwide community of blockchain aficionados who apply their expertise to community development projects. Since then, the APPICS ambassador has expanded to include over 150 individuals in 35 different nations who may assist the team's cause with their own immersive events.
The second pillar includes advising services for other cryptocurrency initiatives, asset tokenization, and the creation of marketing plans.
The third and final pillar of APPICS' strategy is to develop goods that will make it simple for people to enter the cryptocurrency market, such as the company's recently launched DApp, an impending NFT marketplace, and even a play-to-earn game. The APPICS app, which was recognized as one of the top 3 social DApps, has had 120% growth month over month to date, according to the team.
The APPICS app has officially released its mainnet and is now accessible to the general public in the iOS AppStore and Google Playstore following a successful beta.
NFT Space Expansion and Upcoming Steps
Setting the setting for the coming year, APPICS discusses their development of a hybrid nonfungible token (NFT) marketplace that will eventually integrate with the APPICS app, as well as their intentions to create a play-to-win game.
An app is already a crucial tool for the NFT community because it enables users to create their own network of cryptocurrency aficionados, display and graphically markets their NFT collections, and link NFT merchants and buyers on the site. This makes APPICS, along with Discord and Twitter, a necessity-have tool for NFT traders, dealers, and collectors alike. This is especially true now that APPICS has introduced a content category inside the app just for NFTs.
There will be an online launch party in the metaverse to mark the official release of the APPICS app. Users are welcome to attend the event on April 3 in Decentraland (parcel 66/-48) to experience a virtual area for connecting with one another and learning about the APPICS ecosystem.
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